Chinese Corner – Social Media in China
Yep so I’ve been working on developing this event as attendance has been dwindling lately. That, and the fact that it now has potential to net me some money in the long run. I’ve been learning a lot the past several months promoting through various avenues. Little things like… not to take for granted how easily someone can get lost even with clear directions in picture, text, and video format – as well as bigger things like the general relative ineffectiveness of impersonal invitations and mass marketed ad’s.
The more I’ve been using online means to generate traffic and eventually warm bodies to different events in the area the more I’ve felt a connection to the appeals of social media in the Chinese marketplace. As I’ve mentioned before mass marketing, at least initially, for anyone results in far less returns here than it would in western countries. People here need to know your brand name well, gaining a consumers trust is an incredibly challenging task in a world where business law, customs, and infrastructure are based on non-trust.
Using social media you can interact with your target customer’s on a human level. This may not get you sales right away but it will grant you access to people that you can then make further contact with face-to-face. Without making those phone calls and meetings where you meet potential clients, partners, etc. you wouldn’t get anything done through the internet here in China. Not on any reasonable time line anyway. The appeals I’m talking about are even more useful in western countries – however I find their effectiveness particularly attractive in this market where so many other tactics that work well in the west fail miserably.
Seems I’ve drifted off away from the subject of my Chinese corner event but hopefully it will be beneficial for some of you that take the time to read it. If not, you can forgive me right? Hope to see you guys reading this from the Shenzhen area at my event this weekend I promise the wine will be good, the cheese fresh and the fruit sweet and ripe as always. Plus if its not you can always try to convince me to cook something for you instead .